Handset

In Chris's first year with Ethertronics as VP and General Manager, he led an innovative and exploratory "Design Win Acceleration" program targeting new selection criteria for project filtering.  By concentrating the team on the Isolated Magnetic Dipole (IMD) core competency of isolating current flow on the ground plane (as shown in the figure below), the team was able to focus on multi-band projects with top 5 OEM's where very small antennas were required.

Samsung at that time was developing their Ultra product line (the thinnest slider phones on the market).  The team was able to increase their design win ratio from about 20% to over 60% (including cancelled projects) and quickly became Samsung's largest antenna vendor.

Chris extended this program to include a design win database which could utilize designs and technology on subsequent projects to reduce turnaround time and increase efficiency.